I AM A DESIGN THINKER READY TO TAKE YOUR COMPANY TO NEW HEIGHTS. YOU HAVE A VISION. I CAN SYSTEMATICALLY TURN IT INTO A SUCCESS.

HELLO

If you are looking for my Curriculum Précis (Resume) you can find it in the link below!

Meet Me

MY CLIENTS ARE EXCEPTIONAL

Urban Armor Gear

Ripcurl

Nike

Puma

LandRover

FreeForm

BrewBike

BRAND
ALIGNMENT

A successful product represents a design strategy that demonstrates the brand story and represents progress on the company's mission.

It is this foundation from which truly cohesive solutions are designed. The products at their foundation must represent the company brand language. By employing a strong brand design strategy, I am able to create recognizable solutions that speak to the company's current and future goals.

PRODUCT
DIVERSIFICATION

A strong product diversification strategy is paramount to company growth and success through its offerings.

Using product road maps and strategic design implementation leads to successful product launches. This, coupled with foundational trends and market research, provides the launching points for successful design cycles to take place. This strategy gives the company a head start in future product development.

USER FOCUSED
EXPERIENCE

The success of any product is ultimately dictated by its users. This understanding is what makes the world's best products.

Design is a balance of many things, but the user experience is the fulcrum on which this balance rides. The best design is built empathetically for the user. The product's success rides first and foremost on the user.

INNOVATION
INTIGRATION

Innovation is not only a personal passion, it is a crucial differentiator to keep product offerings relevant. Looking for the most advanced yet acceptable innovation is the balance that must be struck.

In a world of ever-evolving technology and innovation, it is easier than ever to lose relevance with your user group. By implementing an innovation strategy that is aligned with design, engineering, sourcing, and production teams, we develop a plan for success. Using innovation as a booster pack for design the consumers are met with an incredible marriage of approachable innovation.

PRODUCTION
FLOW

Ensuring a "Ten-Thousand-foot" view of the product's entire production cycle is a plan for a successful launch. The whole picture must be understood internally to avoid future problems and "band-aid" style pivots.

Honing in on the cleanest production flow is a consistent and relentless pursuit. It is a matter of diligence, organization, and an always-growing set of processes. The most effective processes are built on a series of habits we are all aligned on. This foundational process building is what creates the smoothest production flows and builds internal teamwork.