I AM A DESIGN THINKER READY TO TAKE YOUR COMPANY TO NEW HEIGHTS. YOU HAVE A VISION. I CAN SYSTEMATICALLY TURN IT INTO A SUCCESS.

HELLO

If you are looking for my Curriculum Précis (Resume) you can find it in the link below!

Meet Me

MY CLIENTS ARE EXCEPTIONAL

Urban Armor Gear

Ripcurl

Nike

Puma

LandRover

FreeForm

BrewBike

BRAND
ALIGNMENT

Brand Alignment is a crucial aspect of the design process, where the aim is to ensure that the design of a product is consistent with the values, personality, and image of the brand it represents. This requires a thorough understanding of the brand, its history, mission, values, target audience, and competitors, as well as a comprehensive analysis of the brand's established visual identity guidelines.

To effectively implement brand alignment, a designer must work closely with the brand team to understand their vision and goals for the product being designed. This collaboration helps to ensure that the final design accurately reflects the brand and its values, and contributes to the creation of a strong and recognizable brand identity.

By using a strategic approach to brand alignment, I am able to create design solutions that are not only aesthetically pleasing but also align with the company's goals and mission, thus reinforcing the brand and ensuring its longevity in the marketplace.

PRODUCT
DIVERSIFICATION

Product Diversification is a critical component of a company's growth and success. A well-designed and executed product diversification strategy enables a company to expand its offerings and gain a competitive edge in the market.

To achieve this, a company must have a clear understanding of its target audience, market trends, and emerging technologies. This information, along with a product roadmap and strategic design implementation, provides the foundation for successful product launches and the development of future product lines.

By employing a comprehensive approach to product diversification, a company can gain a significant advantage in the market, as it is better equipped to respond to changes in customer needs and preferences, and capitalize on new opportunities. This not only drives growth but also reinforces the company's position as a leader in its industry.

USER-FOCUSED
EXPERIENCE

User-Focused Experience is a crucial aspect of design and development, as the ultimate success of a product is determined by the satisfaction of its users. In order to create products that meet user needs and expectations, designers must approach the design process with empathy and a deep understanding of the user experience.

The best products are designed with the user in mind, taking into account their needs, desires, and behaviors. The design process is a delicate balance of several factors, but the user experience is the pivotal point that guides the design toward success.

By placing the user at the center of the design process, designers can create products that meet the needs of their users and deliver a positive and memorable experience. This user-focused approach not only drives the success of the product but also sets a high standard for the company and its future product offerings.

INNOVATION
INTIGRATION

Innovation Integration is an essential aspect of design and development in today's rapidly changing technological landscape. As innovation plays a critical role in differentiating a company's product offerings, it is important to have a strategic approach to integrating it into the design process.

Finding the right balance between the latest technology and what is acceptable to the target user group is crucial in ensuring that the product remains relevant and appealing to its target audience. By aligning the innovation strategy with the design, engineering, sourcing, and production teams, a company can develop a comprehensive plan for success.

By using innovation as a catalyst for design, companies can create products that offer a unique and innovative user experience, while also maintaining accessibility and approachability for their target audience. This results in a harmonious blend of innovation and design and sets the foundation for the company's continued growth and success.

PRODUCTION
FLOW

Production Flow is a critical aspect of the product development and launch process. A comprehensive understanding of the entire production cycle, from conception to delivery, is necessary to ensure a successful launch and minimize potential problems.

Maintaining a “macro” view of the production cycle is essential in identifying areas for improvement and streamlining processes. This requires a commitment to diligence, organization, and the continuous refinement of processes and procedures.

An effective production flow is built on a foundation of clear, consistent, and well-established habits and practices that are shared and embraced by all members of the team. This creates a smoothly functioning production process, enhances internal collaboration and teamwork, and sets the stage for the successful launch and ongoing success of the product.